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About Nogbase

B2B SaaS · PropTech · Founded 2025 · Built in Dubai

Last Updated: August 25, 2026

Our Mission

Nogbase exists to replace the manual WhatsApp threads, fragmented spreadsheets, and disconnected workflows that define how real estate developers and brokers operate across markets. We are building a purpose-built, AI-powered platform that unifies the entire developer-to-broker operational workflow — from inventory releases and broker onboarding to commission calculations, targets, and payment tracking — in a single system of record.

Our goal is to become the operational infrastructure layer for off-plan real estate globally, giving developers full visibility into their broker channel while giving brokers a reliable, transparent interface for the projects they sell.

The Market Opportunity

Across global markets, real estate developers and brokers manage complex off-plan sales across different markets, currencies, and regulatory environments. Yet the developer-to-broker operational workflow remains fragmented.

Developers still distribute inventory updates over WhatsApp groups, track commission entitlements in Excel, and reconcile payments manually. Brokers juggle dozens of developer portals, each with different login credentials and data formats. The result is operational friction that costs both sides time, money, and deal velocity.

Nogbase is building the infrastructure layer that sits between developers and brokers — a single platform that standardises localised inventory distribution, automates commission management, and provides real-time visibility across the entire sales channel while supporting each market’s languages and currencies.

Our Company

Nogbase is a product built by EDGET FZ-LLC, the legal entity behind its development.

Our Founder

Ahmed Khaire

Founder & CEO

Ahmed brings over 10 years of experience as a Salesforce Technical Architect at PwC Dubai, where he designed and implemented enterprise CRM and commission management systems for some of the UAE’s largest real estate organisations. His client portfolio includes Aldar Properties, Majid Al Futtaim, and Dubai Properties Group.

Through this work, Ahmed developed deep domain expertise in the specific operational challenges that UAE developers and brokers face — from RERA compliance workflows to multi-tier commission structures. Nogbase is the product of that frontline experience: a platform built by someone who has spent a decade inside the systems it aims to replace.

Read more on the dedicated About the Founder page or visit ahmedkhaire.com.

Regulatory Alignment

Nogbase is designed for real estate teams operating across countries, where regulatory and operational requirements vary by country and market. The platform supports workflows that can be aligned with local requirements rather than assuming a single-country model.

Compliance is not an afterthought — it is embedded into the platform’s core workflows. Commission structures, broker qualification checks, and document management are designed to help teams apply the rules and controls relevant to the markets where they operate.

Our Vision

We envision a future where every off-plan property transaction is supported by transparent, connected infrastructure — one that gives developers and brokers a shared, real-time view of the work that moves a project from launch to sale. Nogbase is building toward that future by starting with the operational workflow between developers and brokers and expanding across the transaction lifecycle.

As real estate markets become more connected, Nogbase aims to become the trusted operational platform for the global developer-broker ecosystem — helping teams work consistently across projects, organisations, and countries.

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Dubai, UAE
Nogbase logo© 2026 Nogbase · A product of EDGET FZ-LLC · Founded by Ahmed Khaire